hela88 Privacy Policy
At hela88, your privacy is fundamental to everything we do. This Privacy Policy explains what personal data we collect when you use the hela88 platform, how that data is used, who it may be shared with, and the rights you hold as a registered player based in Bangladesh. We encourage all players to read this document carefully.
How hela88 Protects Your Personal Information
hela88 collects only the personal data that is strictly necessary to provide our services. We do not gather excessive information, and we do not sell your data to advertisers or unrelated third parties.
All data transmitted between your device and the hela88 platform is protected by industry-standard SSL/TLS encryption. Sensitive fields such as payment details and login credentials are encrypted end-to-end at all times.
You have the right to access, correct, and request deletion of your personal data at any time. hela88 responds to all verified data requests within a reasonable timeframe. Contact our support team to exercise your rights.
hela88 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. Data no longer needed is securely deleted or anonymised.
We use cookies to improve your experience on hela88, analyse platform performance, and remember your preferences. You can manage your cookie preferences at any time through your browser settings.
When we share data with third parties — such as payment processors like bKash and Nagad, or game studio providers — we do so under strict data processing agreements that bind those parties to the same standards of protection we apply ourselves.
Data We Collect
hela88 collects personal data through several channels: directly from you when you register an account or contact support, automatically when you use our platform, and from trusted third-party sources such as payment providers during transaction processing. The categories of data we collect are set out below.
1.1 Registration & Account Data
When you create a hela88 account, we collect the following information:
- Full legal name as it appears on a government-issued identification document
- Date of birth (to verify that you meet the 18+ age requirement)
- Mobile number and email address
- Preferred username and encrypted password (passwords are never stored in plain text)
- Country of residence and city (e.g., Dhaka, Chittagong, Sylhet, Khulna)
- Preferred currency (Bangladeshi Taka, BDT)
1.2 Identity Verification (KYC) Data
To comply with anti-money laundering obligations and to verify your eligibility to use hela88, we may collect copies of identity documents including your National Identity Card (NID), passport, or driving licence, as well as proof of address documents such as a utility bill or bank statement dated within the last three months.
1.3 Financial & Transaction Data
When you make deposits or withdrawals on hela88, we collect transactional data including:
- Payment method used (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, Visa, Mastercard)
- Mobile wallet number or bank account reference associated with the transaction
- Transaction amounts, timestamps, and reference IDs
- Deposit and withdrawal history linked to your account
Note: hela88 does not store full card numbers or mobile banking PINs. Payment processing is handled by certified third-party payment gateways that operate under their own security frameworks.
1.4 Gameplay & Behavioural Data
While you use the hela88 platform, we automatically record data about your activity including: games played, bet amounts, session duration, sports markets wagered on, bonus usage history, and win/loss records. This data is used to personalise your experience, identify responsible gaming patterns, and detect fraudulent or suspicious activity.
1.5 Technical & Device Data
We collect technical data automatically when you access hela88, including:
- IP address and approximate geographic location derived from it
- Device type, operating system, and browser version
- Referring URL (the site or link that directed you to hela88)
- Session start and end times, pages visited, and features accessed
1.6 Communications Data
When you contact hela88 support via email or live chat, we retain records of those communications — including the content of messages and any attachments — to help resolve your query, maintain quality standards, and for training purposes. Support records are stored securely and accessible only by authorised hela88 staff.
How We Use Your Data
hela88 uses the personal data we collect for specific, defined purposes. We do not use your data in ways that are incompatible with those purposes, and we do not sell your personal information to third parties for their own commercial use.
| Purpose | Data Used | Basis |
|---|---|---|
| Creating and managing your hela88 account | Registration data, contact details | Contract performance |
| Processing deposits and withdrawals | Financial & transaction data | Contract performance |
| Verifying your identity (KYC) | Identity documents, date of birth | Legal obligation |
| Detecting and preventing fraud or money laundering | Transaction data, device data, IP address | Legal obligation / legitimate interest |
| Personalising your gaming experience | Gameplay & behavioural data | Legitimate interest |
| Sending account-related notifications | Email address, mobile number | Contract performance |
| Sending promotional communications (opt-in only) | Email address, gameplay preferences | Consent |
| Responsible gaming monitoring | Gameplay data, deposit history, session data | Legal obligation / legitimate interest |
| Platform analytics and performance improvement | Technical data, behavioural data (anonymised) | Legitimate interest |
| Responding to support queries | Communications data, account data | Contract performance |
Where hela88 relies on consent as the legal basis for processing — specifically for marketing communications — you may withdraw that consent at any time by updating your notification preferences in your account settings or by contacting our support team. Withdrawal of consent does not affect the lawfulness of processing that took place before the withdrawal.
Legal Basis for Processing
hela88 processes personal data on one or more of the following legal bases, depending on the nature of the processing activity:
- Contract Performance: Processing is necessary to deliver the services you have requested — including account creation, bet placement, deposits, and withdrawals. Without this processing, hela88 cannot provide its core services to you.
- Legal Obligation: Certain processing activities are required by applicable law, including identity verification under anti-money laundering obligations, age verification under responsible gaming rules, and record-keeping for financial compliance purposes.
- Legitimate Interest: hela88 processes some data on the basis of its legitimate business interests, where those interests are not overridden by your privacy rights. This includes fraud detection, platform security monitoring, responsible gaming analysis, and improving the quality of our services.
- Consent: For optional activities such as sending you promotional offers, newsletters, or personalised recommendations, hela88 relies on your freely given, informed consent. You can withdraw consent at any time without affecting your access to core hela88 services.
Data Sharing & Third Parties
hela88 does not sell, rent, or trade your personal data. We share your information only with carefully selected third parties where doing so is necessary to deliver our services or meet legal obligations, and always subject to appropriate data protection safeguards.
4.1 Payment Processors
To process your deposits and withdrawals, hela88 shares the minimum necessary transaction data with licensed payment service providers including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and international card networks (Visa, Mastercard). These providers process data under their own privacy frameworks and are bound by contractual obligations when acting as processors on hela88's behalf.
4.2 Game Studio Providers
When you access third-party games on hela88 (e.g., titles from Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi), a session token and anonymised player reference may be passed to the relevant studio to initialise the game session. Game studios do not receive your full name, payment details, or contact information.
4.3 Identity Verification Services
To fulfil KYC obligations, hela88 may share identity document images and related data with accredited identity verification service providers. These providers are bound by strict confidentiality agreements and are prohibited from using the data for any purpose beyond verifying your identity on hela88's behalf.
4.4 Legal & Regulatory Authorities
hela88 may disclose personal data to law enforcement agencies, regulatory bodies, or other government authorities where required to do so by applicable law, court order, or lawful request. In such cases, hela88 will disclose only the minimum information required by the relevant legal instrument.
4.5 Analytics & Platform Technology Partners
hela88 uses reputable analytics and infrastructure technology partners to maintain platform performance and improve user experience. Where these partners process personal data on our behalf, they do so as data processors under binding agreements and may not use that data for their own independent purposes.
Cookies & Tracking Technologies
hela88 uses cookies and similar tracking technologies to ensure the platform functions correctly, to remember your preferences, and to gather anonymised analytics that help us improve the overall experience. A cookie is a small text file stored on your device by your browser when you visit a website.
5.1 Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Enable core platform functionality — logging in, maintaining your session, and processing secure transactions. These cannot be disabled without breaking site functionality. | Session |
| Functional | Remember your preferences such as language settings, game lobby layout, and odds format so you do not need to re-enter them on each visit. | Up to 12 months |
| Analytics | Collect anonymised data about how players navigate hela88 — which pages are visited most, where users encounter errors, and how long sessions last. Used solely to improve platform quality. | Up to 24 months |
| Security | Support fraud detection and account security by identifying unusual access patterns, repeated failed logins, and suspicious device behaviour. | Session to 30 days |
5.2 Managing Your Cookie Preferences
You may manage or disable cookies at any time through your browser settings. Most modern browsers (Chrome, Firefox, Safari, Edge) allow you to block or delete cookies via their privacy or settings menus. Please note that disabling strictly necessary cookies will impair your ability to use hela88 and may prevent you from logging into your account or completing transactions.
Disabling analytics or functional cookies will not prevent you from accessing hela88's core services, but may result in a less personalised experience — for example, your game lobby preferences may not be remembered between sessions.
Data Retention
hela88 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or for as long as required or permitted by applicable law. The following general retention periods apply:
- Account data and transaction records: Retained for the duration of your active account relationship with hela88, plus a minimum of five (5) years following account closure, in line with standard financial record-keeping obligations.
- KYC verification documents: Retained for a minimum of five (5) years from the date of verification, or longer if required by a specific legal obligation or ongoing investigation.
- Support communications: Retained for up to two (2) years from the date of the most recent communication in a given thread, unless the matter relates to an ongoing dispute or legal proceeding.
- Gameplay and behavioural data: Retained in identifiable form for up to three (3) years from your last active session, after which it is aggregated and anonymised for analytical purposes only.
- Analytics data (anonymised): Retained indefinitely in anonymised, aggregated form, as it no longer constitutes personal data once individual identifiers have been removed.
- Marketing consent records: Retained for the duration of any active marketing relationship and for one (1) year following the withdrawal of consent, as evidence of the consent that was given.
When data reaches the end of its applicable retention period, hela88 securely deletes or irreversibly anonymises it using methods appropriate to the sensitivity of the data category. Backups are rotated and purged in accordance with the same retention schedules applied to live data.
Your Privacy Rights
As a hela88 player, you hold a number of rights in respect of your personal data. hela88 is committed to facilitating the exercise of these rights promptly and without undue obstacles. To submit a data rights request, contact our support team at [email protected] (plain text — not a clickable link) with the subject line "Data Rights Request" and a clear description of the right you wish to exercise.
7.1 Right of Access
You have the right to request a copy of the personal data hela88 holds about you. Upon receiving a verified request, we will provide you with a structured summary of your data within a reasonable timeframe — typically within 30 days.
7.2 Right to Rectification
If any personal data hela88 holds about you is inaccurate or incomplete, you have the right to request that it be corrected. Minor updates such as email address changes can often be made directly from your account settings panel.
7.3 Right to Erasure
You may request that hela88 delete your personal data. This right applies in certain circumstances — for example, where data is no longer necessary for the purpose it was collected, or where you withdraw consent and no other legal basis applies. Note that erasure requests cannot override legal retention obligations: transaction and KYC records required by financial compliance rules must be retained for the statutory minimum period regardless of an erasure request.
7.4 Right to Restrict Processing
In certain circumstances — for example, while a dispute about the accuracy of your data is being resolved — you may request that hela88 restrict the use of your data to storage only, ceasing all other processing until the matter is resolved.
7.5 Right to Data Portability
Where processing is based on your consent or a contract, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format. You may also request that the data be transmitted directly to another data controller where technically feasible.
7.6 Right to Withdraw Consent
Where hela88 processes your data on the basis of consent — particularly for marketing communications — you may withdraw that consent at any time by updating your preferences in your account dashboard or by contacting support. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
Data Security Measures
hela88 takes the security of your personal data seriously and implements a layered set of technical and organisational measures designed to protect against unauthorised access, accidental loss, alteration, or disclosure of your information.
8.1 Technical Safeguards
- SSL/TLS Encryption: All data transmitted between your browser or mobile device and the hela88 platform is encrypted using Transport Layer Security (TLS). Look for the padlock icon in your browser's address bar when visiting hela88.
- Password Hashing: Account passwords are never stored in plain text. hela88 uses a strong cryptographic hashing algorithm with salting to protect password data, meaning that even hela88's own technical staff cannot read your password.
- Secure Payment Processing: Payment transactions are handled by certified payment gateways that operate to PCI-DSS standards. hela88 does not store full payment card numbers on its own servers.
- Intrusion Detection: hela88's infrastructure is monitored continuously for signs of unauthorised access attempts, unusual traffic patterns, and potential security incidents. Automated alerts are reviewed by our security team around the clock.
8.2 Organisational Safeguards
- Access to personal data is restricted to hela88 staff and contractors who have a legitimate need to access it in the course of their duties. Access controls are reviewed regularly and revoked promptly when no longer required.
- All hela88 staff with access to personal data receive training on data protection obligations and information security best practices.
- Third-party vendors who process data on hela88's behalf are subject to due diligence assessments and are required to meet defined security standards as a condition of their engagement.
8.3 Reporting a Security Concern
If you believe your hela88 account has been compromised, or if you identify a potential security vulnerability on our platform, please contact us immediately at [email protected]. We take all security reports seriously and will respond promptly.
Updates to This Policy
hela88 reviews this Privacy Policy on a regular basis and may update it from time to time to reflect changes in our data processing practices, applicable law, or platform features. The current version of this Privacy Policy is always the version published at https://hela88.net/privacy-policy, with the effective date displayed at the top of this document.
When we make material changes to this Privacy Policy — for example, changes to the categories of data we collect, the purposes for which we use it, or the third parties with whom we share it — we will notify registered hela88 players via the email address on their account at least seven (7) days before the revised policy takes effect.
Non-material changes, such as clarifications to existing descriptions, corrections to typographical errors, or reformatting of content that does not alter the substance of any provision, may be published without advance notice. The effective date at the top of the document will be updated to reflect any revision.
Your continued use of the hela88 platform after the effective date of any revised Privacy Policy constitutes your acknowledgement of, and agreement to, the updated terms. If you do not agree with the revised policy, you may request closure of your hela88 account and withdrawal of your verified balance before the effective date.
For any questions about this Privacy Policy, the data hela88 holds about you, or how to exercise your privacy rights, please write to us at [email protected]. This address is provided as plain text only and is not a clickable link. Our team will respond to all privacy-related queries within a reasonable timeframe.
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